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Soon YOU will be online 48/7. That is an actual statistical trend. So, um, is that whole cloning thing finally taking off?

YES!

Sorry, just kidding. If you got cloned, then your spouse would want to get cloned, and then the kids would all want to get cloned, and then they’d want the dog cloned, and the guppies cloned. The reason we aren’t  geting cloned isn’t because we can’t, it’s because nobody wants two husbands scratching and burping, or two wives nagging about the scratching and burping. And really, who’d blame them? So if we aren’t getting cloned, then what does 48/7 mean?

It’s all about the number of hours each day you’re connected to the internet. So we have 48 hours in a day now? Well, sort of.  It’s measuring the total number of hours you’re connected, adding up all the hours from all your internet devices. So if you have a computer running backups, and a smart phone, and an internet enabled T.V., that’s a lot of hours of connectivity. According to a recent article in PCWorld, by 2013 we’ll each have 48 hours a day of total connectivity. Wow. What’s ever wowier? We already have 36 hours of connectivity per person. Really. I could not make this up.

That’s insane. So what does that mean for the average business? It’s a big picture concept. It’s something you need to keep in the back of your head all the time. We have never been hooked up to a technology this way. This is new ground. Just because you’re getting used to it doesn’t mean we’re done. It’s growing, it’s expanding, and it’s moving fast. The things coming in the next decade are mind blowing. But even right now, you need to dig in hard.

Your clients are wired around the clock. Your vendors and suppliers are wired around the clock. Your sales people, marketers, distributors… all wired around the clock. Their spouses, children, social contacts… all the things that affect their time and mental state, for good or bad… all wired around the clock. Your COMPETITION is all wired around the clock. And somewhere, somebody is trying to knock you out of business, and they’re hiring web marketers to figure out how to do it. And THEY are working around the clock.

You’d be surprised how many people are really connected. I recently came in contact with the chieftain of a native tribe living in the middle of a jungle, with huts and everything… he needed web development. I swear to you this is true. We haven’t exactly closed a deal, as I only need so many wild pigs and native girls.  But this is a guy who understands the world he’s in. Just because you live in a hut in the jungle doesn’t make you stupid. In fact, all of this great technology is going to allow people like that to preserve their lifestyle, because internet technology isn’t like a bulldozer. It gives you a lot of options in business.

If this guy in the middle of the jungle, who lives in a hut, and paddles a canoe to work, understands the world… then why don’t we?

Everyone is connected. Everyone is connected more hours, more ways, more places, than we realize, and it’s only going to increase. Don’t take it for granted, and don’t ever think you’re connected enough.  Every little change in tech is multiplying our time and connections even more; it’s cloning us. If you don’t get cloned, your competition will.

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