Being a working model is a fitness challenge in itself, but being a Victoria’s Secret Angel takes the career to a whole new level, and the fitness regimen involved with a job like that is one of an athlete. Jasmine Tookes and Josephine Skriver spent years modeling as Angels, and fitness has always been a big part of their lives. So together, they started JOJA, a premium line of activewear.
Having careers as models meant switching between activewear sets and brands constantly. “Josephine and I have been avid consumers of activewear for over a decade. We’ve tried various brands and often thought about small improvements that could make a big difference. It could be a different stitch, a more flattering pants shape, or something entirely new,” Tookes said. “We collected and analyzed activewear pieces, asking ourselves, ‘What would we do differently, and what could we bring that’s fresh to the market?’”
Regarding how their exercise routines have evolved over the years, Tookes said, “With modeling, running our business, and being new mothers, it can be quite challenging to find time for workouts. Our go-to routines often involve Pilates classes or quick 30-minute strength-training sessions a few times a week.” While motherhood and their careers may have changed the way they work out, fitness remains an important part of their lives, and they are creating activewear essentials that make working out that much more fun. After trying out the pieces from JOJA myself, I am certain that their experience in the activewear market has led to the creation of great clothing items. Curious to know more, I asked them which staples carried them through their career that they still wear now. Below, they shared the six standouts in their wardrobes.