Béyonce’s Cécred Hair Line Just Dropped In The UK—Here’s What We Know

Stop everything, because Cécred, Beyoncé’s new hair brand has landed on UK shores. It was back in May 2023 when she first teased that she was launching a hair brand and now we cannot wait to get our hands on it to try for ourselves.

“How many of y’all knew my first job was sweeping hair in my mama’s salon?” she said in an Instagram post last year. “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having lamed so much on my hair journey, I’ve always dreamed of curing on her legacy I can wait for you to experience what I’ve been creating,” she said.

Inspired by combining global rituals and modern science, Cécred caters to all hair types. “We started by prioritising the needs of textured hair like mine and others who lack moisture and strength. It was important to honour past rituals while infusing our personal touch by adding advanced science to build new sacred rituals,” says Knowles-Carter.

“The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the colouring, high-tension styles, sewing, sweat, and buildup,” she adds.

The extensive collection includes shampoos and conditioners, as well as targeted treatments and stylers and dedicated bundle kits to target different hair concerns and preferences, all of which are available now. The formulas feature an impressive patent-pending bioactive keratin ferment which work to repair depleted hair proteins in compromised hair, leaving it restored, healthy and strong.