Just as the bright-red color trend is reaching its peak, designers are already conspiring on its successor. Don’t get me wrong—I don’t see the red trend going anywhere anytime soon. I’ve personally invested in it myself, but this past fashion month, designers posed a united front on a new It color that feels like a fresh evolution of the red theme that we’re seeing play out on the street style scene. Meet the shade we’re calling black cherry, a deep red that ranges from burgundy to oxblood and is just oozing with an aura of wealth, status, and power.
We spotted the new It color all across the spring/summer 2024 collections at brands such as Gucci, Tom Ford, and Hermès, the latter of which showed a runway positively drenched in burgundy. For Sabato De Sarno’s debut collection at Gucci, the creative director notably made Gucci Rosso a color central to both the runway looks and new branding for the fashion house. It was spotted on trams running through Milan, on Instagram posts, and on billboards.
Burgundy is a color that represents power and ambition, and we expect nothing less when wearing the hue next spring.