The Comeback Hair Trends of 2024, According to an Editor


We’ve seen our fair share of fashion trends make a comeback this year. From capri pants to peplum tops, styles that once seemed “dated” are now the talk of the town, and the same could be said for beauty, too. We’ve already spoken about beauty products that are making a comeback in 2024, from Clarins’ iconic lip oil to Clinique’s Black Honey lipstick, but after spending the last few weeks analysing heaps of red carpet looks and heading backstage at various fashion shows, I’ve noticed a few “dated” hair trends that are currently having a major revival.

Forget slicked-back buns and bouncy blow drys, as these modern hairstyles are being replaced with looks inspired by the ’80s, ’90s and early ’00s, and I for one am not mad about it. In fact, writing this article has made me feel super nostalgic and now all I can think about is my old Maybelline Dream Matte Mouse and my Lancome Juicy Tube. Before I go hunting through my draws to see what other retro beauty products I can find, keep on scrolling to read all about the hair trends that are making a comeback in 2024, and how you can easily recreate the look to help bring it into the 21st century…

1. Crimped Waves

Sofia Richie Grainge with crimped hair

Thought you’d left your hair crimper in the ’90s? Think again. These beachy, relaxed-looking waves are back, and it’s safe to say that they are better than ever. Forget super harsh lines, as these days it’s all about making these waves look as soft and natural as possible.

Dua Lipa with crimped waves

(Image credit: Photo by Lionel Hahn/Getty Images)

Dua Lipa recently rocked this trend at the 2024 Grammy Awards, and it’s even been spotted on the runways at London Fashion Week.

A model walking a runway with crimped waves

(Image credit: Photo by Cameron Smith/Getty Images)

Celebrity hair stylist Sam McKnight opted for big, beautiful waves for the Annie’s Ibiza runway, using a 19mm curling tong and holding the hair for only a second to achieve that loose, soft finish.



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