For most people, November signifies the long-awaited beginning of the holiday season, but for those of us whose careers are based in fashion and beauty, this month happens to be one of our busiest. When we’re not tackling our overflowing email inboxes or deep in a writing hole, we’re taking note of the standout products that have defined our year. This time around, I’ve scoured the far corners of social media and took hints from Gen Z to pinpoint the beauty products that no doubt will by flying off the shelves as soon as this year’s biggest holiday sales begin.
It’s almost time for Nordstrom’s Black Friday and Cyber Monday savings event, and I’m beyond excited to get my hands on some high-performing (and, dare I say, aesthetic) products by innovative skincare brands like Sunday Riley and The Ordinary and ultra-luxe makeup brands such as Westman Atelier and Hourglass. I’ve fully convinced myself that I want the 20 products below, and I’m more than willing to try to beat my fellow Gen Z members to the punch. May the shopping odds be ever in your favor!