Who What Wear’s Guide to the Soap-Brow Trend


If you’re ready to finally give soap brows a try, follow these steps below that Mellinger swears by to help achieve them. All you’ll need is a clear, glycerin-based soap, wax, or gel and an easy-to-use spoolie to whip your brows into shape in minutes—no brow-lamination appointment required. The trick is to pay special attention to coating all hairs, making sure none go without a layer of soap paste for a smooth finish.

Step 1. If you’re creating them using soap rather than a wax or gel, opt for a clear, glycerin-based soap. This will ensure there is no color or white cast transferred to the brow.

Step 2. Avoid getting the spoolie too wet. “You don’t want to make the paste too slippery or sudsy, or it won’t stay in place,” explains Mellinger.

Step 3. Don’t dig into the soap too much with your spoolie, as it will make the paste too thick. A paste that is too thick and dry won’t stick well.

Step 4. After you’ve achieved your ideal shape, try carefully smoothing it out with your finger for an extra-laminated look.

Mellinger also happens to keep a few products in her kit at all times to create the perfect soap brow look, starting with West Barn Co’s Soap Brows Extra Strong and Prep Mist. “This is my favorite for my kit, as it’s small and comes in a tin—very kit friendly.” For an affordable option, Melligner uses a disposable spoolie with Pears’ classic Pure Gentle Soap. Is soap not your thing? No problem. The makeup artist also uses the Anastasia Beverly Hills Brow Freeze to give a sleek, laminated effect to even the unruliest of brows (mine included).

Like any makeup look, practice makes perfect! Soap brows are a simple way to level up any makeup look by adding some extra dimension, fullness, and shape where your face needs it the most. I like to think of it as an easy, five-second face-lift using the simplest tools you can imagine. Read on to discover the beauty editor– and makeup artist–approved soap-brow products I’ve been loving lately. Fair warning: Once you get hooked on these, there’s a good chance you’ll never want to go back to your old eyebrow routine.

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